Press Releases

Sierra Changes 21/09/99

Sierra On-Line, Inc., a leading developer and worldwide publisher of interactive entertainment and productivity software, today announced a reorganization into three business units; Core Games, Casual Entertainment and Home Productivity. This new structure enhances Sierra's focus on developing and publishing leading products for these three distinct marketplaces and is effective immediately.

This reorganization comes at a time when Sierra is enjoying spectacular success. Its overall year-to-date net revenue is up 33% versus last year. Several of its titles are among the top 10 best selling titles in the US. For example, Half-Life is the number one selling game in its category and has won more than 45 "Game of the Year" awards from a variety of publications. Complete LandDesigner® and MasterCook® dominate their categories, each owning 60% of the market. Hoyle® Casino has been the number one selling casual entertainment title in recent months, while the critically acclaimed YOU DON'T KNOW JACK® series recently released for the PlayStation® platform, has led the market in the trivia category.

Many new and highly anticipated titles will be released later this year including Homeworld, Pharoah™, Gabriel Knight™ 3, Tribes Extreme™, NASCAR® 3, iStyle® MakeOver, Professional Bull Rider, SWAT® 3D and more.

"Over the past year, Sierra has made huge strides in our growth and profitability," said Dave Grenewetzki, president of Sierra. "These changes will create an even better environment for the development of great titles and, as a result, increase our growth pace."

This success illustrates the effectiveness of a strategy focused on publishing products that provide a superior experience and value to the customer. As a result, Sierra has elected to cancel several titles that did not meet its success criteria. Cancelled titles include Desert Fighters and Pro Pilot Paradise at the company's Dynamix studio in Eugene, Oregon. In addition, Babylon® 5, a project of Sierra Studios, and Orcs Revenge of the Ancient™, a Berkeley Systems™ title, will be cancelled. The product cancellations will result in the loss of 105 jobs. This new structure clearly defines the organization in a way that streamlines processes, adds leadership and increases the momentum of Sierra's market success.

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